Branding Traffic Safety: The Road Ahead
- Posted: Monday December 7th, 2015
- Source: National Highway Traffic Safety Administration
- Topic: Education
- Sub-Topic: Public Service Announcements/Marketing Campaigns
Description:
This webpage describes the branding process for transportation including why branding is important, how to build a brand, how to sustain a brand, provides details on the social-norming challenge, and how partnerships leverage branding.
“A brand is not just a logo or advertising slogan – it’s your organization’s program identity.”
- External Link: Branding Traffic Safety: The Road Ahead