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Marketing Safety: How to Tell Your Story and Move People to Action

April 2019 Webinar

Availability Status: Archived

  • Created: Thursday April 25th, 2019
  • Publishing Organization: National Center for Rural Road Safety, National Local Technical Assistance Program Association
  • Topic: Education, Enforcement, Road User
  • Sub-Topic: Driver Education, Public Service Announcements/Marketing Campaigns
  • Skill Level: Basic, Intermediate, Advanced
  • Sector: Local, State, Federal, Tribal
  • Profession: Engineers, Educators, Enforcement, EMS, Planners
  • Training Format: Training Webinar
  • Duration: 1.5 Hours

Description/Learning Outcomes:

This webinar was co-hosted by the National Center for Rural Road Safety and the National LTAP & TTAP Association. It provided practical techniques for effective communication with stakeholders, leadership, and the public. 

Webinar Outcomes
At the conclusion of this webinar, participants were able to:

  • Explain five techniques for better communication and marketing
  • Write an engaging “teaser” to describe their job/position
  • Use a communications brief to plan outreach activities

Target Audience

This training was directed towards a very broad safety audience including, but not limited to, law enforcement, planners, engineers, first responders, elected officials, public health, tourism agencies, and safety culture experts. Participants should have some basic familiarity with transportation safety.

Course Presenters

Kevin Elliott, Senior Communication Specialist, ARA
Kevin Elliott is a Senior Marketing Specialist at Applied Research Associates, Inc. He manages creative outreach projects for clients including the Federal Highway Administration, the Florida Department of Transportation, the U.S. Air Force, and the National Institute for Standards and Technology, among others. He is also an adjunct communication professor at Florida State University Panama City.