This webinar was co-hosted by the National Center for Rural Road Safety and the National LTAP & TTAP Association. It provided practical techniques for effective communication with stakeholders, leadership, and the public.
At the conclusion of this webinar, participants were able to:
- Explain five techniques for better communication and marketing
- Write an engaging “teaser” to describe their job/position
- Use a communications brief to plan outreach activities
This training was directed towards a very broad safety audience including, but not limited to, law enforcement, planners, engineers, first responders, elected officials, public health, tourism agencies, and safety culture experts. Participants should have some basic familiarity with transportation safety.
Kevin Elliott, Senior Communication Specialist, ARA
Kevin Elliott is a Senior Marketing Specialist at Applied Research Associates, Inc. He manages creative outreach projects for clients including the Federal Highway Administration, the Florida Department of Transportation, the U.S. Air Force, and the National Institute for Standards and Technology, among others. He is also an adjunct communication professor at Florida State University Panama City.