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Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

FHWA-HOP-16-048

Description:

“The objective of this project was to assess the effectiveness and potential benefits of posting public service announcements (PSAs) in rural areas by surveying a variety of travelers in those areas, including local residents, tourists, and long-haul truck drivers. This project addressed a number of questions related to safety awareness and PSA messages on dynamic message signs (DMS), including: driver awareness, driver understanding, changes in driver behavior, and drivers’ opinions.

Study findings provide an understanding of the usefulness and effectiveness of using DMS for safety and PSA campaigns, providing a basis for recommendations to influence and/or improve agencies’ guidelines, policies and operations on using DMS as a tool for safety and public service campaigns.”