One person dies every 16 minutes in a traffic crash in the United States. Over the course of a lifetime, nearly every U.S. resident is touched by consequences of traffic crashes. Toward Zero Deaths is the United States’ highway safety vision. It is the only acceptable target for our nation, our families and us as individuals.
Led by the TZD Steering Committee, the National Strategy on Highway Safety provides a platform of consistency for state agencies, private industry, national organizations and others to develop safety plans that prioritize traffic safety culture and promote the national TZD vision.
This website provides a copy of the Toward Zero Deaths National Strategy document, marketing resources, and a way for you to become a participant.