Safety Organization Spotlight
In order to highlight some of our partner organization that also focus on safety, the Safety Center has created this “Safety Organization Spotlight.”
At the National Center for Rural Road Safety, we use a multidisciplinary approach to educate road users and enhance a safety culture around the country. This cultural approach is especially necessary, as achieving sustainable safety goals will only be realized through the reduction of risky behaviors, the increased awareness of best practices, and the widespread acceptance of safety initiatives. Since education is one of the key avenues in which we try to spread that message, the Safety Center is proud to feature Safekids.org as a valuable resource in keeping you and your loved ones safe.
Safekids.org has an extensive network of over 400 coalitions in the United States and partners in more than 30 countries with the expressed aim of working with families and communities to keep children safe. Consequently, a large portion of their work concentrates around the efforts to keep children safe from traffic injuries.
Parents can find blogs from experts in the field, entertaining videos with celebrity appearances for you and your children that will help entertain, as well as educate you about best practices, stories from other families, and newsletters with interesting stories and safety tips each month. You can find everything from instilling a safety mentality for your child at a young age, to simply making sure your car seats are optimized for safety.
Educators and parents alike can also find safety plans on the website, geared towards helping children navigate traffic environments safely as a pedestrian. In today’s world of handheld gaming systems and cell phones, the dangers of being a distracted pedestrian are at an all-time high. These lesson plans will help you explain to children how to judge the speed of vehicles, proper navigation of a crosswalk, and the importance of weather reflective clothing at night while on their bicycles.
The videos on the Safekids.org site are complemented by safety tips that you can use to guide you and your child while you watch the video. The tips contain fast facts, information from research reports, and presentations from child and road safety conferences. There are also great infographics which you can share on social media or in the classroom. Educators and parents alike can also take advantage of their “Countdown2Drive” campaign, which helps build trust and respect between teen drivers and their parents. By completing the online sign-up, teens are taught the importance of distracted driving, dealing with other passengers in the car, and other vital safety tips. Most importantly however, parents are also reassured about what their teens are being taught, culminating in a comprehensive passenger agreement between the two parties that results in an educated teen driver, and parent who can be confident in their teen’s readiness.
Our Safety Sidekick readers are encouraged to use the resources available on the Safekids.org website within their own organizations and communities. The website content is conveniently broken up into different age groups, so you can find information for everything from babies, to toddlers, to pre-teens, and teenagers. Whether you are buckling an infant into a car seat, teaching your seven year old how to ride a bike, guiding your fourteen year old on the safest way to the school bus top, or giving your seventeen year old car keys for the first time, Safe Kids has you covered. These are PSA and local outreach campaign adaptable resources that can be easily modified to fit specific networking needs. Visit the site today and see what Safekids.org has for you!
The Road to Zero (RTZ) goal is safe mobility for all people and will work to develop priorities; take action individually and collaboratively; and encourage partners and stakeholders to take action to meet the goal of eliminating traffic fatalities by 2050.
The National Safety Council (NSC) leads the initiative as a partnership with the U.S. Department of Transportation, including the National Highway Traffic Safety Administration (NHTSA), the Federal Highway Administration (FHWA) and the Federal Motor Carrier Safety Administration (FMCSA). In addition, there is a steering group comprised of 16 organizations that that serves as the leadership of RTZ.
RTZ started in October 2016 with three interconnected paths:
- Coalition – RTZ invites you join the RTZ coalition made up of nearly 400 unique stakeholder organizations dedicated to ending traffic fatalities on our roadways by 2050. There is no cost to join and we hold quarterly meetings in D.C. which are webcast live. All organizations and individuals are welcomed to be part of the solution.
- Grants – NSC, as the leader of the Coalition, will administer a $1 million per year (for 3 years) for Road to Zero Safe Systems Innovation Grants. Seven inaugural winners were announced in March 2017, with awards going to organizations committed to roadway safety. Grants will be open again for submission in mid-December 2017. Emphasis is placed on the strengthening existing roadway safety programs, supporting technology improvements and implementing a Safe Systems approach, which supports a shift in roadway safety culture and greater collaboration. NSC also is contributing $1 million over the three years to support the Coalition and administer the grants program.
- Future Vision – The Road to Zero is developing a long term plan outlining options to reach zero fatalities by 2050. This product is a result of a wide variety of stakeholder input over seven days of listening sessions. This document will be used by policymakers to develop the programs and solutions necessary.
RTZ success means moving beyond the business-as-usual approach and requires meaningful collaboration across disciplines and traditional boundaries; a strong sense of urgency and accountability; and stepped-up action, including the willingness to consider new, innovative and pioneering approaches to stop the upward trend of those dying on our roadways.
If you know others who could benefit from our coalition, please pass along this information to them. You will find more information at nsc.org/roadtozero and a link to their membership application.