This year’s video game-inspired campaign encourages everyone to make every mile count toward achieving rural road safety. Here are the daily themes:

• Monday: Roadway Regulars
• Tuesday: Micro Movers
• Wednesday: Big Movers
• Thursday: Route Runners
• Friday: Uncommon Cruisers

Read the official news release for more about this year’s theme. Here are the Rural Road Safety Awareness Week 2026 assets for you to download, customize, and share:

• Official news release
  • Customizable news release
• Customizable proclamation
  • Visit this page to learn how to submit a proclamation request in your area
• Register for RRSAW webinars
  • 7/15 @1 PM ET | Rural Modes – Part 1: https://zoom.us/webinar/register/WN_9DBi0f4qRv28F8lT304pvg#/registration
  • 7/17 @1 PM ET | Rural Modes – Part 2: https://zoom.us/webinar/register/WN_5gLyLmKVT-SRQWpX1S5cdg#/registration
• Use on social media: #RRSAW2026