Public Service Announcements/Marketing Campaigns

Public service announcements and marketing campaigns are used by transportation professionals to raise awareness, especially about issues that can help save lives. Examples of current marketing campaigns include “click it or ticket” and “buzzed driving is drunk driving” and “it [texting] can wait.” Many national campaigns can be adapted to meet rural or community needs.

This section provides resources for carrying out marketing campaigns in your area.

Training

Motorcycle Safety

Webinar Description In recognition of Motorcycle Safety Awareness month, the Safety Center’s May webinar focused on motorcycle safety. The webinar focused on ... [ Read More » ]

April 2019- Distracted Driving Awareness Month

Posted on Monday March 11th, 2019

As vehicle technology improves, today’s drivers are potentially more distracted than ever. Whether it is texting, using vehicle internet accessibility, eating on the go, or simply dealing with children in t ...

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Road to Zero: Getting to Zero Roadway Fatalities: What will it Take?

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar.  Webinar Description This webinar provided an overview of the ... [ Read More » ]

April is Distracted Driving Awareness Month

Posted on Monday March 19th, 2018

April has been designated as Distracted Driving Awareness Month. While distracted driving is something to be tackled every day, this April we can put some extra focus on ending distracted driving. Transportation ...

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The Culture of Swedish Vision Zero

The National Center for Rural Road Safety (Safety Center) and the Center for Health and Safety Culture co-hosted a FREE, 1.5-hour online webinar. Webinar D ... [ Read More » ]

Achieving Safety Results by Addressing Behavioral Issues

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar. Webinar Description Rural transportation agencies are in ... [ Read More » ]

Everyone is a Pedestrian

Posted on Wednesday October 18th, 2017

October is Pedestrian Safety Awareness Month, a time to consider that every single one of us is a pedestrian. Even though we’re all pedestrians, it does not make this mode of transportation a safe guarantee ...

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Sharing the Road with Motorcycles

Posted on Friday August 18th, 2017

Per vehicle mile traveled, motorcyclists are about 35 times as likely as passenger car occupants to die in a motor vehicle crash, and eight times more likely to be injured. While there are a number of things moto ...

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Collaborating with Law Enforcement to Reach Zero

The National Center for Rural Road Safety (Safety Center) is hosted a FREE, 1.5-hour online webinar. Webinar Description This webinar provided an overview ... [ Read More » ]

Website

Technical Guide/Manual

Website

Distracted Driving: One Call Can Change Everything

This webpage provides information on distracted driving. It includes resources for distracted driving awareness month, a free cell phone policy kit, distracted ... [ Read More » ]

How Do We Move Toward Zero Deaths

“Zero is not an impossible goal, but it will take all of us to get there. See how all of our efforts are helping us on our way Toward Zero Deaths.” ... [ Read More » ]

Noteworthy Practice

Training

Toward Zero Deaths-Proactive Steps for Your Community

The National Center for Rural Road Safety (Safety Center) and the National Association of County Engineers (NACE) co-hosted a FREE, 1.5-hour online webinar.  ... [ Read More » ]

Website

Press Release

NHTSA Highlights Seat Belts and Car Seats during Child Passenger Safety Week

“Driver behavior contributes to 94 out of every 100 traffic crashes in the U.S. according to the National Highway Traffic Safety Administration (NHTSA). Resea ... [ Read More » ]

Research Report

Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

“The objective of this project was to assess the effectiveness and potential benefits of posting public service announcements (PSAs) in rural areas by sur ... [ Read More » ]

Website

Traffic Safety Marketing

This website is the National Highway Traffic Safety Administration’s communication resource for States, partner organizations, and highway safety profess ... [ Read More » ]

Toward Zero Deaths

One person dies every 16 minutes in a traffic crash in the United States. Over the course of a lifetime, nearly every U.S. resident is touched by consequences o ... [ Read More » ]

Toolbox-kit

Website

National Center for Safe Routes to School

Safe Routes to School is a program to improve the safety of school routes, therefore enabling and encouraging children to walk and bike to school. The national ... [ Read More » ]

Noteworthy Practice