Road User Road Safety Culture

Road User Road Safety Culture refers to the values and expectations that everyone in a community has about safe driving practices. Examples of these driving practices include sharing the road with all users (e.g., bicyclist, pedestrians, motorcyclists, etc.) and reducing or eliminating risky driving behaviors (e.g., speeding, distracted driving, aggressive driving, impaired driving, etc.). For example, in a rural area with low seat belt use, understanding the community’s values and expectations about wearing seat belts might help a transportation agency implement an effective public awareness campaign.

This section provides resources about what road safety culture is and examples of how it has been used in road safety programs.

Training

Multi-Disciplinary Speed Management

The National Center for Rural Road Safety (Rural Safety Center) hosted a FREE, 1.5-hour online webinar. Webinar Description This webinar stressed the importance ... [ Read More » ]

April 2019- Distracted Driving Awareness Month

Posted on Monday March 11th, 2019

As vehicle technology improves, today’s drivers are potentially more distracted than ever. Whether it is texting, using vehicle internet accessibility, eating on the go, or simply dealing with children in t ...

[ Read More » ]

Road to Zero: Getting to Zero Roadway Fatalities: What will it Take?

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar.  Webinar Description This webinar provided an overview of the ... [ Read More » ]

The Culture of Swedish Vision Zero

The National Center for Rural Road Safety (Safety Center) and the Center for Health and Safety Culture co-hosted a FREE, 1.5-hour online webinar. Webinar D ... [ Read More » ]

Achieving Safety Results by Addressing Behavioral Issues

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar. Webinar Description Rural transportation agencies are in ... [ Read More » ]

Zero

Posted on Tuesday September 19th, 2017

Guest Writer: Nic Ward, Director of the Center for Health and Safety Culture
What does zero really mean to your traffic safety agency?
There is growing interest and commitment at the state and national level to f ...

[ Read More » ]

Sharing the Road with Motorcycles

Posted on Friday August 18th, 2017

Per vehicle mile traveled, motorcyclists are about 35 times as likely as passenger car occupants to die in a motor vehicle crash, and eight times more likely to be injured. While there are a number of things moto ...

[ Read More » ]

Website

General Report

Technical Guide/Manual

Fact Sheet

Website

How Do We Move Toward Zero Deaths

“Zero is not an impossible goal, but it will take all of us to get there. See how all of our efforts are helping us on our way Toward Zero Deaths.” ... [ Read More » ]

Training

Toward Zero Deaths-Proactive Steps for Your Community

The National Center for Rural Road Safety (Safety Center) and the National Association of County Engineers (NACE) co-hosted a FREE, 1.5-hour online webinar.  ... [ Read More » ]

Website

Traveling Three Lanes: On the Road to Zero

The Future of Transportation: Safety, Opportunity, and Innovation speaker series, hosted by the Volpe National Transportation Systems Center, brought together ... [ Read More » ]

General Report

Improving Pedestrian and Bicycle Connectivity During Rehabilitation of Existing Bridges

“The purpose of this white paper is to: 1. Acknowledge that pedestrian and bicycle considerations should be addressed at the State, local, and regional pl ... [ Read More » ]

Training

Press Release

U.S. DOT, National Safety Council Launch Road to Zero Coalition to End Roadway Fatalities

“WASHINGTON – U.S. Department of Transportation’s National Highway Traffic Safety Administration, Federal Highway Administration, and Federal Motor Ca ... [ Read More » ]

Website

Distracted Driving

Posted on Monday June 27th, 2016

In  April 2012, the National Safety Council released a white paper called “Understanding the distracted brain: Why driving while using hands-free cell phones is risky behavior.” The paper looks at the da ...

[ Read More » ]

Technical Guide/Manual

Motorcycle Road Safety Audit Case Studies

“Road Safety Audits (RSAs) are a formal safety performance examination of an existing or future roadway or off-road facility and are conducted by an indep ... [ Read More » ]

Research Report

2015 Traffic Safety Culture Index

“This report presents the methods for the AAA Foundation’s eighth annual Traffic Safety Culture Index (a nationally representative survey, to begin to a ... [ Read More » ]

Website

Traffic Safety Marketing

This website is the National Highway Traffic Safety Administration’s communication resource for States, partner organizations, and highway safety profess ... [ Read More » ]

Toward Zero Deaths

One person dies every 16 minutes in a traffic crash in the United States. Over the course of a lifetime, nearly every U.S. resident is touched by consequences o ... [ Read More » ]

Training

Fact Sheet

Local and Rural Road Safety Briefing Sheets: Behavioral Safety Strategies for Drivers on Rural Roads

This document describes the types of risky driving behaviors evident in rural areas and presents a summary of strategies that can be used to address these behav ... [ Read More » ]

Research

Article

Fact Sheet

Technical Guide/Manual

General Report