Safety Countermeasures

Safety countermeasures are actions taken to improve transportation safety and therefore decrease the number of injuries and fatalities. Safety countermeasures may include geometric design, systemic safety, and intelligent transportation systems. Because safety challenges are different in rural areas, some safety countermeasures are more effective in rural locations than others, or there may be unique installation and operation considerations.

This section provides resources and examples of rural safety countermeasures. Some of the key countermeasures are highlighted in individual subtopics, where they are described in greater detail.

Training

Multi-Disciplinary Speed Management

The National Center for Rural Road Safety (Rural Safety Center) hosted a FREE, 1.5-hour online webinar. Webinar Description This webinar stressed the importance ... [ Read More » ]

A Review of the Effectiveness of Mitigation Measures that Seek to Reduce Wildlife-Vehicle Collisions

This webinar presented the latest information on the relative effectiveness of mitigation measures that seek to reduce animal-vehicle collisions (AVCs). There a ... [ Read More » ]

Summer…it’s Time to Mow the Lawn!

Posted on Wednesday July 24th, 2019

Keeping roadsides groomed is more than cosmetic; untrimmed grass, weeds, brush, or tree limbs limit visibility and safety by obscuring signs, traffic signals, pedestrians, cyclists, and unpredictable wildlife. Ro ...

[ Read More » ]

Research Report

Training

Motorcycle Safety

Webinar Description In recognition of Motorcycle Safety Awareness month, the Safety Center’s May webinar focused on motorcycle safety. The webinar focused on ... [ Read More » ]

Bridging the Gap: Safety Summit #2 Recap

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar. Webinar Description This webinar provided a recap of the 2nd N ... [ Read More » ]

Staying in the Lane

Posted on Monday November 26th, 2018

Rural road safety is often highlighted as a major safety issue since nearly 50% of traffic fatalities occur on rural road networks, even though only 19% of the US population lives in rural areas. A lesser known s ...

[ Read More » ]

Road to Zero: Getting to Zero Roadway Fatalities: What will it Take?

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar.  Webinar Description This webinar provided an overview of the ... [ Read More » ]

Sharing the Road with Slow Moving Vehicles (SMVs)

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar.  Webinar Description In this webinar, you were provided with ... [ Read More » ]

April is Distracted Driving Awareness Month

Posted on Monday March 19th, 2018

April has been designated as Distracted Driving Awareness Month. While distracted driving is something to be tackled every day, this April we can put some extra focus on ending distracted driving. Transportation ...

[ Read More » ]
 

Safety Guide for Winter Travel

Posted on Wednesday January 17th, 2018

During the winter months, maintenance teams work hard to make sure roadways are prepared to handle hazardous weather conditions. Through the use of de-icing/anti-icing agents, salt spreaders, and snowplows, road ...

[ Read More » ]

The Culture of Swedish Vision Zero

The National Center for Rural Road Safety (Safety Center) and the Center for Health and Safety Culture co-hosted a FREE, 1.5-hour online webinar. Webinar D ... [ Read More » ]

Achieving Safety Results by Addressing Behavioral Issues

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar. Webinar Description Rural transportation agencies are in ... [ Read More » ]

Everyone is a Pedestrian

Posted on Wednesday October 18th, 2017

October is Pedestrian Safety Awareness Month, a time to consider that every single one of us is a pedestrian. Even though we’re all pedestrians, it does not make this mode of transportation a safe guarantee ...

[ Read More » ]

Research Report

Website

Fact Sheet

Research Report

General Report

Fact Sheet

Training

Research Report

Website

Distracted Driving: One Call Can Change Everything

This webpage provides information on distracted driving. It includes resources for distracted driving awareness month, a free cell phone policy kit, distracted ... [ Read More » ]

Training

Fact Sheet

Training

Small Town and Rural Multimodal Networks Webinar

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar.  Webinar Description This webinar provided an overview of th ... [ Read More » ]

Newsletter

Technical Guide/Manual

Small Town and Rural Multimodal Networks

“The Small Town and Rural Multimodal Networks report is a resource and idea book intended to help small towns and rural communities support safe, accessib ... [ Read More » ]

Website

How Do We Move Toward Zero Deaths

“Zero is not an impossible goal, but it will take all of us to get there. See how all of our efforts are helping us on our way Toward Zero Deaths.” ... [ Read More » ]

Fact Sheet

When it’s Good to be Fenced In!

Posted on Wednesday December 14th, 2016

There is more to falling snow than painting the landscape into a winter wonderland; it can also create a plentiful amount of additional roadway safety hazards. Snow drifts, which are created by wind moving snow o ...

[ Read More » ]

Training

Toward Zero Deaths-Proactive Steps for Your Community

The National Center for Rural Road Safety (Safety Center) and the National Association of County Engineers (NACE) co-hosted a FREE, 1.5-hour online webinar.  ... [ Read More » ]

Website

Traveling Three Lanes: On the Road to Zero

The Future of Transportation: Safety, Opportunity, and Innovation speaker series, hosted by the Volpe National Transportation Systems Center, brought together ... [ Read More » ]

Training

Defining the Future for Safe Rural Transportation in Rural America

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar.  Webinar Description This webinar provided an overview of the ... [ Read More » ]

General Report

Improving Pedestrian and Bicycle Connectivity During Rehabilitation of Existing Bridges

“The purpose of this white paper is to: 1. Acknowledge that pedestrian and bicycle considerations should be addressed at the State, local, and regional pl ... [ Read More » ]

Training

Press Release

U.S. DOT, National Safety Council Launch Road to Zero Coalition to End Roadway Fatalities

“WASHINGTON – U.S. Department of Transportation’s National Highway Traffic Safety Administration, Federal Highway Administration, and Federal Motor Ca ... [ Read More » ]

Training

National Working Summit on Transportation in Rural America

The National Working Summit on Transportation in Rural America was held Sept. 7-9, 2016 in Denver, CO. It was hosted by the National Center for Rural Road Safet ... [ Read More » ]

Article

Website

Newsletter

General Report

Breakthroughs in Vision and Visibility for Highway Safety Workshop Summary Report

“On August 13-14, 2014, at the Turner-Fairbanks Highway Research Center in McLean, VA, the Federal Highway Administration’s (FHWA’s) Office of ... [ Read More » ]

Technical Guide/Manual

Motorcycle Road Safety Audit Case Studies

“Road Safety Audits (RSAs) are a formal safety performance examination of an existing or future roadway or off-road facility and are conducted by an indep ... [ Read More » ]

Website

Tribal Transportation Safety Management System Steering Committee

The Tribal Transportation Safety Management System Steering Committee is “for Federally Recognized Tribes, federal agencies and other regional and local ... [ Read More » ]

Training

Research Report

Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

“The objective of this project was to assess the effectiveness and potential benefits of posting public service announcements (PSAs) in rural areas by sur ... [ Read More » ]

General Report

Fact Sheet

Website

Training

Website

Training

Technical Guide/Manual

2015 National Roadway Safety Awards Noteworthy Practices Guide

It is an honor to formally recognize the extraordinary achievements of those selected for the 2015 National Roadway Safety Awards. The individuals, groups, and ... [ Read More » ]

Website

Traffic Safety Marketing

This website is the National Highway Traffic Safety Administration’s communication resource for States, partner organizations, and highway safety profess ... [ Read More » ]

Toward Zero Deaths

One person dies every 16 minutes in a traffic crash in the United States. Over the course of a lifetime, nearly every U.S. resident is touched by consequences o ... [ Read More » ]

Toolbox-kit

Training

Article

Technical Guide/Manual

Cost Effective Local Road Safety Planning and Implementation

The American Traffic Safety Services Association (ATSSA) and the National Association of County Engineers (NACE) have partnered to develop such a guide for loca ... [ Read More » ]

Traffic Safety in the New Millennium: Strategies for Law Enforcement

Traffic safety programs form an integral component of the effective, comprehensive law enforcement operation.  Unfortunately, not all law enforcement executive ... [ Read More » ]

Fact Sheet

Local and Rural Road Safety Briefing Sheets: Behavioral Safety Strategies for Drivers on Rural Roads

This document describes the types of risky driving behaviors evident in rural areas and presents a summary of strategies that can be used to address these behav ... [ Read More » ]

Article

Research

Toolbox-kit

Research

Press Release

Article

Research Report

Optimization Snow Drifting Mitigation and Control Methods for Iowa Conditions

“Blowing and drifting of snow is a major concern for transportation efficiency and road safety in regions where their development is common. One common wa ... [ Read More » ]

Technical Guide/Manual

A Resident's Guide for Creating Safer Communities for Walking and Biking

“Blowing and drifting of snow is a major concern for transportation efficiency and road safety in regions where their development is common. One common wa ... [ Read More » ]

Toolbox-kit

Technical Guide/Manual

Website

Press Release

Technical Guide/Manual

Manual for Selecting Safety Improvements on High Risk Rural Roads

This manual provides information on the costs and benefits of safety treatments on high-risk rural roads (HRRR). Agencies can use this manual to determine the f ... [ Read More » ]

Toolbox-kit

Technical Guide/Manual

Improving Safety on Rural Local and Tribal Roads Site Safety Analysis – User Guide #1

“Rural roadway safety is an important issue for communities throughout the country and presents a challenge for state, local, and Tribal agencies. The Imp ... [ Read More » ]

Improving Safety on Rural Local and Tribal Roads Network Safety Analysis – User Guide #2

“Rural roadway safety is an important issue for communities throughout the country and presents a challenge for state, local, and Tribal agencies. The Imp ... [ Read More » ]

General Report

Assessment of Local Road Safety Funding, Training, and Technical Assistance

“Rural roadway safety is an important issue for communities throughout the country and presents a challenge for state, local, and Tribal agencies. The Imp ... [ Read More » ]

Technical Guide/Manual

Memorandum

Blog

Technical Guide/Manual

Toolbox-kit

Website

General Report

Technical Guide/Manual

A Guide for Reducing Collisions Involving Bicycles

“Road Safety Audits/Assessments (RSAs) are an effective tool for proactively improving the future safety performance of a road project during the planning ... [ Read More » ]

General Report

Technical Guide/Manual

Guidance for Implementation of the AASHTO Strategic Highway Safety Plan, Volume 1: A Guide for Addressing Aggressive-Driving Conditions

“Aggressive driving” is operating a motor vehicle in a selfish, pushy, or impatient manner, often unsafely, that directly affects other drivers. In many cas ... [ Read More » ]