Social Capital within Communities to Support Roadway Safety

Social capital refers to the personal, working, and communication networks that exist among members of the community, and how these relationships promote civic action and social responsibility. Social capital can be leveraged to promote participation in rural road safety campaigns such as reducing speeding near schools or distracted driving.

This section provides resources related to sample campaigns that incorporate social capital strategies.

Technical Guide/Manual

Guidance on Growing Traffic Safety Culture

In 2019, 16,340 people died in vehicle crashes on rural roads in the U.S. While less than 20% of the U.S. population lives in rural areas, almost half of all t ... [ Read More » ]

General Report

On the Road to Zero, We Cannot Ignore Rural

The National Center for Rural Road Safety (Safety Center), a center of excellence supported by the U.S. Department of Transportation Federal Highway Administrat ... [ Read More » ]


Achieving Safety Results by Addressing Behavioral Issues

The National Center for Rural Road Safety (Safety Center) hosted a FREE, 1.5-hour online webinar. Webinar Description Rural transportation agencies are in ... [ Read More » ]


Research Report

Post-Crash Response

The World Health Organization has released a report that outlines policies for improving health care and other systems to provide the key elements of post-crash ... [ Read More » ]



Research Report