Social Media – the latest marketing tool for Road Diets 2017 National Roadway Safety Awards- Share your Successful Safety Improvements

Do you want to help spread the safe driving message? The timing is right!

April is Distracted Driving Month, and the National Safety Council would like for you to help spread the word about their #JustDrive campaign for safety. They have assembled a variety of distracted driving social media resources, as well as posters, fact sheets, and infographics to use in your own communications. As long as cell phone use continues to be a prominent cause of distracted driving, it is important to promote focused driving and drive cell phonefree.

NSC blog

Why is distracted driving such a critical safety issue? It’s a national safety priority because it is prevalent among drivers of all ages. Drivers talking on phones, hand-held or hands-free, can fail to see up to half of what is around them. This includes other driver, pedestrians, bicyclists, fixed objects, and wildlife that can be in the roadway. The National Safety Council reports that car crashes are the leading cause of workplace deaths, and distracted driving is a leading factor in road fatalities. The number of people killed or injured in motor vehicle crashes involving distracted drivers is on the rise. In 2014, 3,179 people were killed, and 431,000 injured, in this type of crash.

To access the National Safety Council distracted driving resources, click here.

For more statistics on distracted driving, please click here.

Social Media – the latest marketing tool for Road Diets 2017 National Roadway Safety Awards- Share your Successful Safety Improvements