Proven Safety Countermeasures…List Updated by FHWA April is Distracted Driving Awareness Month

Not One More Life Lost on Our Roadways is the 2050 Goal: Join Us on the Road to Zero

rtzHave you joined yet? Road to Zero is a collaboration focused on ending traffic fatalities – a leading cause of unintentional death on our roadways within 30 years. The goal is safe mobility for all people, and members will work to develop priorities; take action individually and collaboratively; and encourage partners and stakeholders to take action to meet the goal of eliminating traffic fatalities by 2050. There is no financial obligation involved in joining the Coalition.

It might seem like a lofty goal, but key stakeholders believe it is possible. “The aim of Road to Zero is to get to zero deaths by 2050,” says Debbie Hersman, the president and CEO of the National Safety Council, the lead on the Road to Zero initiative. “That’s the goal. We’ve done this with aviation – there have been several years with zero deaths in commercial aviation – and a lot of people thought that was impossible.”

“We’re really focused on incorporating all of the initiatives that we’ve seen through Toward Zero Deaths, Vision Zero and a number of different groups to get to zero.” More than 450 organizations have joined the Coalition to date and the DOT has committed $1million a year for three years to fund the various grants and organizations that will be part of the Coalition. We invite you to join and become a member of our Road to Zero Coalition which takes less than a minute to sign up and there is no cost. What becoming a member means is that your organization is a stakeholder in working towards ZERO fatalities on our roadways and that you

would like to be part of the national solution to ending the upward trend of deaths on our roadways. Learn more, and join the Coalition, at nsc.org/roadtozero .

Proven Safety Countermeasures…List Updated by FHWA April is Distracted Driving Awareness Month