2021 Rural Road Safety Awareness Week horizontal logo

As a rural safety advocate, the Rural Safety Center uses its voice to raise national awareness of rural safety, share and disseminate critical information, and build coalitions of changemakers. To further our impact, we are proud to announce the second Rural Road Safety Awareness Week (RRSAW) to be held on July 19-23, 2021.


The purpose of RRSAW is to promote rural road safety to the public, community leaders, and potential partners by telling the “rural story.” We plan to shine a light on the unique safety risks faced by rural road users, progress towards addressing these challenges, and solutions that are making a difference on the Rural Road to Zero fatalities and serious injuries.


The “rural story” will be told through theme of “Live, work, and play along the Rural Road to Zero” with daily focus on:

How to Get Involved

We hope you will join this effort and help us get the word out to your organization and networks. RRSAW is intended to be a social media driven campaign, so high levels of social media interaction will be the key to success for RRSAW. We encourage you to use your own social media platforms to extend the reach of RRSAW’s stories and messages:

Previous RRSAW

RRSAW 2020 Information and Materials