Rural Road Safety Awarness Week Banner with logo and date - September 28-October 2, 2020

As a rural safety advocate, the Rural Safety Center uses its voice to raise national awareness of rural safety, share and disseminate critical information, and build coalitions of changemakers. To further our impact, we are proud to announce the inaugural Rural Road Safety Awareness Week (RRSAW) to be held on September 28-October 2, 2020.


The purpose of RRSAW will be to promote rural road safety to the public, community leaders, and potential partners by telling the “rural story.” We plan to shine a light on the unique safety risks faced by rural road users, progress towards addressing these challenges, and solutions that are making a difference on the Rural Road to Zero fatalities and serious injuries.

Daily ThemesRural Road Safety Awareness Week 2020. The "Rural story" told through daily themes. Themes include, defining rurul, Rural Safety Champions and Rural Safety Culture.

The “rural story” will be told through daily themes including:

How to Get Involved

We hope you will join this effort and help us get the word out to your organization and networks. RRSAW is intended to be a social media driven campaign, so high levels of social media interaction will be the key to success for RRSAW. We encourage you to use your own social media platforms to extend the reach of RRSAW’s stories and messages: