National Center for Rural Road Safety
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Communicating Safety

Because the majority of highway fatalities take place on rural roads, getting the right messaging to rural road users and practitioners is crucial to bringing safety to our roadways. Simple tools and tips can be effective in changing beliefs and behaviors, resulting in safer roadways for all.

  • Marketing Tools: Branding Traffic Safety: The Road Ahead | Visit Website
  • Traffic Safety Marketing | Visit Website
  • Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas | View PDF
  • Local Elected Officials: Leading the Way in Local Road Safety | View Media
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