BOZEMAN, MONTANA – 5/6/2025 – Rural Road Safety Awareness Week (RRSAW) is July 14-18 and it’s all about clutching post-crash care for a big-league safety win.
Post-crash care improves the chances of surviving a crash by expediting access to medical care. It also prioritizes site safety and secondary crash prevention. The 2025 RRSAW awareness campaign’s overall theme is, “Post Crash Care: Big League Safety.”
In 2022, 42,514 people died in traffic crashes, with 42 percent of those crash victims being alive when first responders arrived at the scene. Recognizing that medical care can prevent injuries from becoming fatal, a post-crash care lens identifies a clear opportunity to preserve life at the scene of a crash by applying medical care and related services.
“Post-crash care is the homerun—the final safety net—in the Safe System Approach,” said Jaime Sullivan, director of the National Center for Rural Road Safety (the Center). “It is especially critical in rural and Tribal communities, where jurisdictions are larger and first responder response times are longer, and emergency medical services (EMS) resources are usually limited.”
“We’re excited to invite everyone to learn about post-crash care and how they can play a role in saving lives,” she added.
This year’s campaign takes on a baseball theme to encourage everyone to join the big-league safety team. Here are the daily themes:
• Monday: Hit a Grand Slam: Post-Crash Care on Rural Roads
• Tuesday: Assemble Your Dream Team: The Post-Crash Lineup
• Wednesday: Be a Pinch Hitter: Stop the Bleed, Save Lives
• Thursday: Change the Game: Extra Innings With Whole Blood
• Friday: Come in Clutch: Relief Pitching for First Responders
Campaign assets will include social media graphics, baseball cards, infographics, and other resources. For more information about Rural Road Safety Awareness Week, visit the National Center for Rural Road Safety’s RRSAW campaign page. Follow the National Center for Rural Road Safety on Twitter, Facebook, and LinkedIn. The campaign will use the hashtag #RRSAW2025.
Assets will be available in July online at ruralsafetycenter.org. As always, feel free to contact us with your questions, comments, or notices of participation at info@ruralsafetycenter.org.
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Media contact:
Kevin Elliott
Marketing Manager
kevin@ruralsafetycenter.org
