BOZEMAN, MT – 5/19/22 – Rural Road Safety Awareness Week (RRSAW), an annual campaign by the National Center for Rural Road Safety, has a new focus and updated theme for 2022.
The overall theme is “Taking Action, Saving Lives.” Each weekday of the campaign will have a separate, but related, topic.
“Our main job at this center is to equip rural road practitioners with information and training specific to their needs,” said Jaime Sullivan, director of the center. “We are using Rural Road Safety Awareness Week this year to introduce several crucial safety topics and customize them for our rural audiences.”
The daily topics are:
- Monday: What’s Unique About Rural Road Safety?
- Tuesday: The Safe System Approach for Rural Roads
- Wednesday: Proven Safety Countermeasures for Rural Roads
- Thursday: Diversity, Equity, and Inclusion for Rural Road Safety
- Friday: The Intersection of Rural Road Safety and Public Health
“Each of these daily topics roll up into a holistic approach to saving lives on rural roads,” Sullivan said. “We’re excited to promote it and are working on some amazing campaign assets we will give to everyone to use.”
Campaign assets will include social media graphics, posters, articles, fact sheets, and short videos.
“We know rural practitioners don’t have a lot of extra time or money,” Sullivan said. “The least we can do is give them some encouragement, education, and freebies to help them raise awareness of the safety issues on their roads. Stay tuned to our website and social media for updates!”
For more information on the campaign, visit the center’s RRSAW campaign page.
Follow the National Center for Rural Road Safety on Twitter, LinkedIn, and Facebook. The campaign will use the hashtag #RRSAW2022.
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Media Contact:
Kevin Elliott
Marketing Manager
kevin@ruralsafetycenter.org
