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Slow down, save lives: Rural Road Safety Awareness Week is July 17-21

Rural Road Safety Awareness Week 2023

BOZEMAN, MONTANA – 05/30/2023 – Slow down and read this.

Rural Road Safety Awareness (RRSAW) week will be held July 17-21 this year. With new federal funding available for rural communities through the Bipartisan Infrastructure Law, the National Center for Rural Road Safety is excited about promoting the tools and resources practitioners need to reach their safety goals.

The overall theme of RRSAW 2023 is “What’s Speed Got To Do With It?” Each weekday of the campaign will have a separate topic, all related to speed management on rural roads.

“Speeding deaths on rural roads account for 38 percent of all speed-related traffic fatalities in the U.S. That’s over 4,000 deaths a year,” said Jaime Sullivan, the Center’s director. “This year, we are calling on all rural road practitioners and stakeholders to implement strategies that help drivers achieve safer speeds.”

The RRSAW daily topics are:

  • Monday: Rural Speed Challenges
  • Tuesday: Why Speed Management is Important
  • Wednesday: Speed Countermeasures for Rural Roads
  • Thursday: Incorporating Speed into Your Local Road Safety Plan
  • Friday: Building a Culture of Safe Speeds

Campaign assets will include social media graphics, post card posters, articles, fact sheets, short videos, and a customizable RRSAW proclamation. They will all be free to download, customize, and share.

For more information on this year’s RRSAW, visit the National Center for Rural Road Safety’s RRSAW campaign page. Follow the National Center for Rural Road Safety on Twitter, Facebook, and LinkedIn. The campaign will use the hashtag #RRSAW2023.

Download a customizable version of this news release here.

Watch a webinar for a virtual preview of RRSAW here.


Media Contact:

Kevin Elliott

Marketing Manager

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